Hakia: Search Plus Community
Another new kid on the Search block is strutting his stuff, and he goes by the name Hakia. Hakia, with results and sponsors powered by Ask.com, integrates an interesting new feature into the end-user experience: Community. Say, doesn't that look familiar?
After searching a question, phrase or keyword, the user's results appear along with a linked icon reading, "Meet Others Who Asked The Same Query." Clicking this icon after a search currently invites the user to start or participate in a forum topic regarding the query, allowing users to create communities based around popular topics.
Does this make Hakia's search results inherently better? Not any better than Ask.com's. What it does do, both for the showrunners at Hakia and for webmasters, is use community (the C word rises again!) to create loyalty both to the products under discussion and to the search engine which hosts the discussion.
Will it pay off for Hakia? I'd put my money on yes. Will it benefit the user? I'm giving good odds on that, too, but time alone will tell. Stay tuned.
After searching a question, phrase or keyword, the user's results appear along with a linked icon reading, "Meet Others Who Asked The Same Query." Clicking this icon after a search currently invites the user to start or participate in a forum topic regarding the query, allowing users to create communities based around popular topics.
Does this make Hakia's search results inherently better? Not any better than Ask.com's. What it does do, both for the showrunners at Hakia and for webmasters, is use community (the C word rises again!) to create loyalty both to the products under discussion and to the search engine which hosts the discussion.
Will it pay off for Hakia? I'd put my money on yes. Will it benefit the user? I'm giving good odds on that, too, but time alone will tell. Stay tuned.
Labels: community, hakia, search, search engine
posted by Daniel Kirk at 12/02/2007 08:55:00 PM
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