The Optimizer - Weekly SEO News

"During the crucial holiday shopping season, online marketers must focus their efforts on initiatives that will have the biggest impact on sales, and these three areas fit that bill," said Scott Young, partner with the consumer goods practice at Brulant. "Because most consumers give themselves a spending limit when it comes to holiday shopping, online retailers need to ensure they are successfully attracting and converting customers so that those holiday dollars don't get spent at a competitor's site instead."

The findings of a study by online solutions provider Brulant show email marketing leading the priorities of online marketers at 64% of respondents, while SEO came in second with 46% and useability/customer experience trailing at 38%.