Google Dominates In The Clash Of The Search Titans
Google once again flexes its search muscle, continuing to increase its lead over its closest challengers Yahoo and Windows Live/MSN.
For October alone, according to ComScore, Inc., Google Sites increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed
by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner
Network (4.2 percent). Let's go to the numbers:
comScore Core Search Report*
October 2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Oct-07 vs.
Core Search Entity Sep - 07 Oct -07 Sep-07
Total Core Search 100.0 % 100.0 % 0.0
Google Sites 57.0 % 58.5 % 1.5
Yahoo! Sites 23.7 % 22.9 % -0.8
Microsoft Sites 10.3 % 9.7 % -0.6
Ask Network 4.7 % 4.7 % 0.0
Time Warner Network 4.3 % 4.2 % -0.1
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
We Americans love our searches, and we just keep getting more and more passionate about it. In October, we conducted 10.5 billion searches at the core search engines, up 12-percent from September. Google got most of that love, 6.1 billion core searches during the month, up 15 percent, while Yahoo! Sites recorded 2.4 billion, an increase of 8 percent. Have you hugged your Google today?
For October alone, according to ComScore, Inc., Google Sites increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed
by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner
Network (4.2 percent). Let's go to the numbers:
comScore Core Search Report*
October 2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Oct-07 vs.
Core Search Entity Sep - 07 Oct -07 Sep-07
Total Core Search 100.0 % 100.0 % 0.0
Google Sites 57.0 % 58.5 % 1.5
Yahoo! Sites 23.7 % 22.9 % -0.8
Microsoft Sites 10.3 % 9.7 % -0.6
Ask Network 4.7 % 4.7 % 0.0
Time Warner Network 4.3 % 4.2 % -0.1
* Based on the five major search engines including partner searches and
cross-channel searches. Searches for mapping, local directory, and
user-generated video sites that are not on the core domain of the five
search engines are not included in the core search numbers.
We Americans love our searches, and we just keep getting more and more passionate about it. In October, we conducted 10.5 billion searches at the core search engines, up 12-percent from September. Google got most of that love, 6.1 billion core searches during the month, up 15 percent, while Yahoo! Sites recorded 2.4 billion, an increase of 8 percent. Have you hugged your Google today?
posted by Daniel Kirk at 11/22/2007 12:46:00 PM
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